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As new innovations in mobility have entered the marketplace, local government leaders have struggled to adapt their regulatory framework to adequately address new challenges or the needs of the consumers of these new services. The good news is that the technology driving this rapid change also provides the means for regulating it: real-time data. It is the responsibility of cities to establish rules and incentives that ensure proper behavior on the part of mobility providers while steering service delivery towards creating better public outcomes. Cities must use the levers at their disposal to ensure an equitable mobility marketplace and utilize real-time data sharing to enforce compliance. These include investing in and leveraging physical and digital infrastructure, regulating and licensing business conducted in public space, establishing and enforcing rules around public safety, rethinking zoning and land use planning to be transit-oriented, and regulating the digital realm to protect data integrity.