Fortune
May 4, 2009
Abstract
Early on in our economic crisis, there was a palpable sense that people just wanted to get back to "normal"; now the realization is sinking in that we are not returning there. That is desirable in some ways: Who wants to restore a world of excess leverage, reckless risk taking, and indulgent lifestyles? But for most Americans it will be hard to accept that old jobs aren't coming back, that it could be years before they have rebuilt their savings, and that their country and their currency will probably play a diminished role in the global arena.
Citation
Gergen, David. "How Business Can Stand Tall Again." Fortune. May 4, 2009.