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Around the world, women are far less likely than men to be seen in the media. As subjects of stories, women only appear in a quarter of television, radio, and print news. In a 2015 report, women made up a mere 19% of experts featured in news stories and 37% of reporters telling stories globally. As behavioral scientists studying women’s underrepresentation in the workplace, we know that this gender-imbalanced picture of society can reinforce and perpetuate harmful gender stereotypes. It is clear that the media must change how it reflects the world – but who can change media itself?